Strategy & editorial planning
I define the audience, purpose, recurring themes, frequency, and how the newsletter should support the wider content and business strategy.
Newsletter writing & management
A newsletter people can recognize, not another email blast.
I can handle the newsletter from idea to send: strategy, topic planning, writing, design direction, HubSpot build, scheduling, and ongoing consistency.
What this service can cover
You can hire me for the copy alone or for a fuller newsletter workflow when you need planning and HubSpot execution too.
Writing & design direction
I plan the issue, write the copy, create subject-line options, structure the CTA, and shape the layout so it is easy to read.
HubSpot implementation
Where HubSpot is part of the scope, I can build/format the newsletter in HubSpot, prepare the email for review, and support scheduling.
Process
How I approach the work
Discovery
Clarify audience, objectives, existing list, and brand voice.
Newsletter strategy
Define purpose, cadence, recurring themes, and content mix.
Topic planning
Build an editorial calendar around useful, relevant themes.
Research
Gather source material, campaign context, and supporting information.
Writing
Develop subject line, preview text, body copy, and CTA.
Design & HubSpot
Format the issue and build the newsletter layout in HubSpot when included.
Review & QA
Check links, mobile readability, copy, and final stakeholder feedback.
Schedule & refine
Schedule/send as agreed and use future learnings to improve upcoming issues.
FAQ
Questions clients usually ask
Can you manage the newsletter every month?
Yes. Newsletter work can be ongoing so strategy, planning, writing, and execution stay consistent.
Do you work in HubSpot?
Yes. HubSpot newsletter design/build and scheduling can be included in the scope.
Can you only write the newsletter if my team handles HubSpot?
Yes. The service can be limited to strategy and copy if your internal team handles design and sending.
Want this handled with strategy, not guesswork?
Tell me what you are trying to improve and I’ll recommend the right scope.